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          Case Study
 



Major teaching hospital uses Caremunication to enhance staff-to-staff communication

For a major teaching hospital in the Midwest, a number of factors strained internal communication during the last decade, including a merger into a large health system and two union organizing campaigns.

Hospital leadership piloted the Caremunication program in the fall of 2004 to enhance staff communication with both external and internal constituencies. Managers and front-line staff who participated in the program gave Caremunication high marks across the board. (See graph below) On a scale of 1 to 5, managers rated the program at 5.0 overall, while the average score from front-line staff was 4.7.

Specifically, participants cited:

  • The applicability and usefulness of the “C.A.R.E.” model, which provides the foundation for much of the program’s content

  • Strength of role play exercises and the interactive nature of the program

  • Techniques to handle difficult conversations more effectively
One manager summarized, “The Caremunication program was very beneficial to me personally and professionally. No matter how many times I am required to have a difficult conversation, it never gets easier. Great program!”

“I have already improved my communication abilities because of this class,” commented a front-line staff member. “I am more aware of what I am saying and how it is perceived by others.”

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